Privacy policy
1. ABOUT THIS POLICY
1.1. This Privacy Policy explains how we collect, use and protect personal data when you use our website (the “Site”) or when you contact us to book or receive services.
1.2. This Policy applies to all personal data processed by That Baby Place (a general partnership) of 9 Station Road, Backwell, BS48 3NW, United Kingdom (“we”, “our”, “us”).
1.3. By accessing or using the Site, contacting us, or booking services with our practitioners, you agree to the terms of this Privacy Policy. If you do not agree, you should stop using the Site immediately.
2. PERSONAL DATA WE COLLECT
2.1. We collect personal data that you provide to us directly, including:
2.1.a. Name
2.1.b. Email address and/or telephone number
2.1.c. Information necessary to arrange, confirm or manage appointments
2.1.d. Information relating to the infant receiving lactation support
2.2. Our practitioners treat the mother and infant as joint clients. Personal data relating to both may therefore be collected, recorded and used in connection with providing our services.
2.3. We also collect certain information automatically when you use the Site, including IP address and analytics data (see Section 8).
3. HOW WE COLLECT PERSONAL DATA
3.1. We collect personal data through the following methods:
3.1.a. Online booking forms on the Site
3.1.b. Email communications
3.1.c. Telephone calls or text messages
3.1.d. Notes taken by practitioners during or after client consultations
3.1.e. Future newsletter sign-up forms (if implemented)
3.2. Messaging relating to appointments is minimal and primarily takes place offline.
4. HOW WE USE PERSONAL DATA
4.1. We use personal data for the following purposes:
4.1.a. Arranging, confirming and managing appointments
4.1.b. Communicating with you regarding your enquiry or booking
4.1.c. Providing lactation support services
4.1.d. Sharing relevant client information between practitioners where necessary for continuity of care
4.1.e. Maintaining accurate healthcare records in line with legal and professional requirements
4.1.f. Operating, maintaining and improving the Site
4.1.g. Providing newsletter communications in the future (only where you have opted in)
4.2. We do not use personal data for advertising or remarketing purposes.
5. SHARING PERSONAL DATA
5.1. We may share personal data with:
5.1.a. Our website hosting provider (SiteGround), which stores data within the UK
5.1.b. Our email provider
5.1.c. Our newsletter provider (when implemented)
5.1.d. Our practitioners, where necessary to provide clinical cover or continue a client’s care
5.2. We do not sell or share personal data with any other third parties.
6. HEALTHCARE RECORDS AND CONFIDENTIALITY
6.1. As a healthcare service, we maintain client records in accordance with applicable UK healthcare legislation and professional standards.
6.2. Personal data relating to infants is handled with the same level of confidentiality, security and professional care as data relating to the mother.
6.3. Our practitioners may share clinical information internally when required to ensure safe and continuous care.
7. LEGAL BASIS FOR PROCESSING
7.1. We process personal data on the following bases under the UK GDPR:
7.1.a. Performance of a contract – to arrange appointments and provide lactation support
7.1.b. Legal obligation – to maintain healthcare records as required by law
7.1.c. Legitimate interests – to operate and improve the Site, manage enquiries and maintain business operations
7.1.d. Consent – for newsletter communications (optional)
8. COOKIES AND ANALYTICS
8.1. The Site uses essential/functional cookies required for operation of the Site and its booking functions.
8.2. The Site also uses Google Analytics to collect anonymised or pseudonymised usage data. Google Analytics may process data outside the UK/EEA using UK GDPR-compliant safeguards.
8.3. We do not use advertising or remarketing cookies.
9. INTERNATIONAL TRANSFERS
9.1. Personal data processed by Google Analytics or any future newsletter provider may be transferred outside the UK/EEA.
9.2. Where such transfers occur, they will be protected by appropriate safeguards in accordance with UK data protection law.
10. DATA RETENTION
10.1. We retain healthcare records and related personal data in line with current UK legislation for healthcare providers, including requirements applicable to lactation support services.
10.2. Email addresses collected for newsletters will be retained until you unsubscribe or request deletion.
10.3. Data not required for healthcare or legal purposes will be securely deleted when no longer necessary.
11. YOUR RIGHTS
11.1. Under UK data protection law, you have the right to:
11.1.a. Access your personal data
11.1.b. Request correction of inaccurate data
11.1.c. Request deletion where legally permissible
11.1.d. Object to certain types of processing
11.1.e. Withdraw consent for newsletter communications
11.1.f. Lodge a complaint with the Information Commissioner’s Office (ICO)
11.2. These rights may be limited where data must be retained under healthcare legislation.
12. SECURITY
12.1. We take appropriate technical and organisational measures to protect personal data from loss, misuse, unauthorised access or disclosure.
13. CONTACTING US
13.1. For any questions or requests relating to this Privacy Policy or your personal data, you may contact us at:
team@thatbabyplace.com
14. CHANGES TO THIS POLICY
14.1. We may update this Privacy Policy from time to time. The updated version will be published on the Site with the date of the last revision.
Last revised 11 December 2025